Positioning
The One Expensive Problem Workbook
A free 60-minute workbook to extract your positioning from the expertise you already have.
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Resources
Field notes for becoming unmistakably clear.
Lean, useful pieces on positioning, referrals, and the quiet decisions that separate the experts who get hired from the ones who get respected and forgotten.
Categories
- Positioning
- Referral language
- Selling without becoming an influencer
- Client pathways
- Common positioning mistakes
Referral language
Why your network refers you to the wrong people
When your offer is too broad, people may respect you but still not know who to send your way.
Coming soon →
Selling without becoming an influencer
Why posting more will not fix unclear positioning
Visibility multiplies whatever message you have. If the message is fuzzy, more posts make it fuzzier — to more people.
Coming soon →
Common positioning mistakes
The 5 most common positioning mistakes service experts make
Patterns I see again and again — and the small shifts that fix them.
Coming soon →
New resources land slowly, on purpose.
The fastest way to get new pieces is to download the workbook — you'll get them as I publish.